Interim market strategy experts help B-Com keep product line margins +10-15% above the market.
Faced with a time and skills shortage the CMO of a business IT supplier turns to our interim market strategy experts to review and challenge existing target markets, related product offers and to create a commercial strategy to drive added growth.
The refocused strategy helped to support continued double-digit growth while sustaining margin levels +10-15% above the market's level.
OneAccess increases client engagement 3-5x with an improved web-based customer buying experience
In order to improve its ageing Web presence, we helped the CMO of a global enterprise IT vendor by infusing a market-led approach in how the company commercializes its products and services, while making it easier for clients to research and find the most suitable offers by streamlining their buying journey
The fresher, more streamlined customer buying experience has renewed client engagment by 3 to 5 times, supporting plans to launch the company’s IPO.
OneAccess captures €300K contract with customer business value-driven white paper
A global ICT device vendor is using strategic white papers to share business advice and insights with its clients in order to help solve their business needs, and broaden client relations to influence their purchase decisions.
This new thought leadership approach is helping them capture new and valuable contracts.
TFS achieves 2-3x client growth rate in first 9 months after commercial re-launch of new SaaS offer
In order to boost client growth, we helped a French Web agency align its product roadmap with value for customers, while enhancing the customer journey and B2B marketing strategy to deliver a better customer experience.
Through our customer experience-led product and marketing assistance, TFS was able to boost client growth by 2-3x in each of the 9 months after re-launch.