Market Opportunity

Characterizing a market opportunity and assessing its potential is essential in deciding whether to go to market or not. We help our clients understand what’s really at stake for them with dedicated services, from understanding and characterizing the market’s unresolved problems and needs to evaluating the business potential for addressing this market opportunity.

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Market Strategy

To reap the rewards of a new market opportunity requires market strategies that make sense! We help clients draft practical customer-driven solutions to address new market opportunities, in view of the competition and other market factors. We also help consider the technology needed to make it happen and the resultant unique, intellectual property that adds value.

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Business Plan

Through our range of dedicated services, we help our clients create viable and competitive business strategies to develop new commercial offers that can be taken to market profitably. We help them determine what to sell, how and where, ensuring alignment with their strategy and operational realities, and helping achieve their business objectives.

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Market Programs

Successfully bringing new offers to market requires targeted and effective market programs. We help our clients design a range of customer and growth-driven programs to support and stimulate the introduction of new offering into the marketplace, while ensuring satisfaction of their end-customers.

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Sales Readiness

Successful selling requires preparation. We help equip and train our client’s sales teams to improve their effectiveness with a range of dedicated, high-value services. From understanding typical buyers and their buying process to demonstrating the value offered by new services with sophisticated ROI sales tools, we help ready sales channels in assisting customers make the right purchase decisions.

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Sales Support

Providing practical yet strategic, performance-based sales support can boost commercial effectiveness. We help our clients create strategic support initiatives for commercializing new offers. From monitoring the market performance of new offers to understanding why recent buyers did or did not buy, we focus on initiative that contribute to the top and bottom lines.

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See how Merkado can help you consistently deliver great products and services.

Through our Joint Go-to-market services, we offer a full set of capabilities, helping technology companies meet their practical, go-to-market challenges, and grow their business profitably.

Discover our Joint Go-to-market services

Discover our Joint Go-to-market services