Explore our go-to-market capabilities:

Buyer Personas

Characterize the stereotypical buyers of a target service/product offer, including their key purchasing concerns and considerations.

Buying Process

Understand the purchasing process of each key-buying persona. Identify their key information needs and the key steps taken, enabling companies to adapt their selling processes accordingly.

Sales Tools & Collateral

Develop sales collateral targeting the specific buyer personas involved in different stages of the buying process. Develop sales tools for use in different parts of the sales cycle, by selected channels.

ROI/TCO Calculators

Engage with potential buyers in a more powerful and interactive manner. Assess specific customer needs and issues by focusing on the “Return on Investment” and “Total Cost of Ownership” offered by a new customer value propositions.

Sales Force Training

Develop and deliver dedicated training to specific sales channels, focusing on boosting their sales effectiveness of new offerings.

 

Back to Our Go-to-market Expertise