Our clients benefit from:

Specialized and tailored, integrated go-to-market solutions:

We are an independent and specialized firm, focused on all aspects of the joint go-to-market process (see Our Go-to-market Expertise) for the technology sector (see Areas of Expertise).

By combining the proven track records of our professionals with information and insights from diverse expert sources, we offer tailored, real-world solutions to our clients’ distinct challenges.

Proven experience and methods for delivering client value and growth:

With an average professional experience of 15 years, our experts have been involved in all facets of designing and delivering the latest technology-based products and services to markets worldwide.

Based on our rich experiences, we’ve developed integrated and repeatable methods and best practices that we systematically apply to help clients quickly and effectively address their go-to-market challenges, delivering measurable business results (see Real-world Results).

Demonstrated ability working across cultures and borders:

Merkado relies on the practical experience of our people, most of whom are multi-cultural and have worked in a total of 35+ distinct markets and cultures worldwide, assisting many leading technology companies (see Global Experience).

Passionate about globalization, yet inherently sensitive to cultural and local differences, we are able manage this complexity and operate effectively in multicultural environments and markets with distinct characteristics, while bringing new ideas and insights across boundaries.

First-hand understanding of consumer and business technology products and services:

Merkado’s people are first and foremost avid users (and often early adopters) of innovative technology-based products and services that enhance different aspects of our lives.We use technology for communicating, collaborating, entertainment, staying informed, learning, socializing, sharing, shopping, transacting, staying healthy, effective working, etc.

This passion for the latest consumer and business technology, combined with our curious, yet practical and forward thinking nature, creates the right combination of experience and insight to offer real-world solutions to your business challenges.


Juan Carlos Sanchez

Managing Director